# Finding Your 'Why': How to Stay Motivated When Habits Get Hard Ever started a new habit with excitement only to feel your motivation fade a few weeks in? You're not alone. When the newness wears off and reality sets in, that's when knowing your deeper "why" becomes essential. This post explores how connecting to your true purpose can help you push through the difficult middle phase of habit formation. We'll cover why motivation naturally dips (it's not your fault!), how to discover your authentic reasons for change, and practical ways to keep your purpose visible when temptation strikes. Learn how celebrating small wins creates momentum and how to gently reconnect with your motivation when you inevitably drift off course. Whether you're struggling with fitness goals, learning a new skill, or building any meaningful habit, finding your "why" might be the missing piece that transforms temporary changes into lasting transformation.